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Orphan pages: Why they matter for your SEO strategy

Orphan pages: Why they matter for your SEO strategy

Oops, bug! What is an orphan site and how does it affect your ranking on Google? How to deal with it without the help of an SEO specialist?

How to design an effective information architecture

How to design an effective information architecture

How to sort out the chaos on the site and is it even possible? What is information architecture, how to use it in practice to improve your SEO strategy?

Content pruning: The what, why, and how

Content pruning: The what, why, and how

Content optimization is one of the most important activities for a positioner. But what if the material doesn’t generate traffic? What is content purning and how to use it?

Get ahead of the competition: How to optimize your blog for SEO

Get ahead of the competition: How to optimize your blog for SEO

Optimization is such a flexible process that it is worth using it when running a blog. Their popularity is constantly growing, and with it their competition. How to use SEO services resources?

SEO: The ins and outs of hosting

SEO: The ins and outs of hosting

Technical background of websites – hosting. What is it, what should it be and does it affect the Search Engine Optmiztaion process? How to choose the right one to get the best visibility?

How to use long tail keywords to generate more leads

How to use long tail keywords to generate more leads

Keywords are the basis of optimization, positioning and online marketing. So how to use long tail keywords to gain customer favor in a natural way?

From clicks to conversions: Guide to PPC advertising

From clicks to conversions: Guide to PPC advertising

Marketing in the 21st century has developed communication tools that could not have been previously dreamed of. How to use Pay Per Click advertising to get leads and profit?

The power of search intent in generating leads

The power of search intent in generating leads

Getting leads is the biggest goal of e-commerce websites. However, it is not an easy task and you should prepare for it. It’s best to start with the basics – users search intent.

Image optimization: How to perform an effective audit

Image optimization: How to perform an effective audit

The world is ruled by images, no matter if we are talking about online or offline. So how to properly optimize them? What does a good image consist of?

SEO audits and the importance of JavaScript

SEO audits and the importance of JavaScript

The technical structure of the page and the way it is written have a significant impact on its visibility in the SERP. JavaScript is one of the most popular solutions, but is it perfect?

Robots.txt - The foundation of a good website

Robots.txt - The foundation of a good website

How to manage your website and communicate with Google at the same time? What is robots.txt file and how to use it in website optimization?

A technical SEO audit is an important part of Google's indexing process

A technical SEO audit is an important part of Google's indexing process

Even the best optimization and positioning strategy will not help if the page is not indexed. What does this process look like and what methods can you support it with?

How to get more traffic to your website: 5 proven tactics

How to get more traffic to your website: 5 proven tactics

Website traffic is the basis of online existence and high ranking position. The greater the traffic, the better the visibility. What is worth knowing about it, how to check and improve it?

Content length: How many characters does it take to rank on Google?

Content length: How many characters does it take to rank on Google?

Long or short? That is the question. Every author of the text on the web struggles with it. So how do you write to establish a thread of understanding with Google and your audience?

How to use rich snippets to dominate the competition

How to use rich snippets to dominate the competition

Google offers numerous solutions to improve the visibility of the page in the SERP, but many people forget about them. What are rich snippets and how to use them in your strategy? Be like a bird of paradise and stand out.

Bad SEO practices: How to spot a sub-par agency

Bad SEO practices: How to spot a sub-par agency

Working with an SEO agency may seem like a dream come true. However, sometimes it turns into a waking nightmare. When to run away from scammers?

The benefits of working with an SEO agency

The benefits of working with an SEO agency

To hire or not to hire? That is the question. Does every website need SEO optimization? In what cases to use the help of experts? SEO is not black magic, but a difficult art!

The do's and don'ts of customer service in e-commerce

The do's and don'ts of customer service in e-commerce

Models of contemporary online communication with clients. How to improve an e-commerce website? An SEO agency will take care of any problems, but you should know what you need.

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